What Are Personas And Why Your Business Needs Them

Your ability to understand customers’ struggles and desires is what makes a business successful.

Personas help you see your demographic as real people, with real experiences and lives.

But why do you need personas for your business?

Social Media

Google Analytics

Surveys

Sample buyer persona of Melissa: at a glance, needs, motivators, behaviours
Sample buyer persona of Melissa: at a glance, needs, motivators, behaviours
Source: Rosenfeld Media (CC BY 2.0)

A Generation Z kid studying sociology and searching for the Fortress of Solitude.