What Social Media Marketers Can Learn From Psychology

You don’t need to be a Freudian psychologist to use social media to your advantage.

The Reciprocity Effect

Color Coordination

Spreading Positivity

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The Power of Emoticons

Sharing Reality Via Comments

Source: Buffer

The Endowment Effect

Social Influence

If something is inconvenient, even if we believe it, persuasion won’t work. But social pressure? That’s powerful stuff.

A Generation Z kid studying sociology and searching for the Fortress of Solitude.