Why Doesn’t My Brand Show in Google?

It’s common knowledge that most of us don’t click past the first (sometimes second) page of Google. Here’s how to get your website there.

But why is search ranking even important?

It’s common knowledge that most of us don’t click past the first (sometimes second) page of Google. It isn’t enough for your website to be indexed by Google, you need to make it to the top listings of Google’s organic search (based on relevant and not PPC or pay per clicks) to get the most traffic.

  • Your Website Isn’t Optimised for Search Engines
    You can make sure it is by optimising images and for mobile, and minifying things like CSS and Javascript. Monitor your bounce rate (single-page sessions on your site) and check if users are entering and leaving your website immediately. Find out if it’s because of irrelevant content, pages not optimised for mobile, etc. and what does and doesn’t work. In addition, your link building should be seamless. Make sure you’re linking to authoritative websites and not spam ones.
  • Your Keyword Market is Super Competitive
    Say your business specializes in manufacturing shoes. Your keywords have to be specific, but you also need to be aware of how competitive your market is for those same keywords. You’re competing with brands like Reebok and Adidas footwear, so check out what keywords your competitors are using and what’s working for them. You can also use online tools like SEMrush for useful and free insights.
  • You Aren’t Using the Right Keywords
    This can be a tough one. You might be using technical terms your potential customers aren’t aware of. They might be looking for “birthday cake bakers” and you’re talking about “varieties of fondants”. Try and target keywords that have a narrower niche, like “SEO coaching for non-professionals” or “solo travel in Mauritius”. You can use keyword analysis for some phrases you want to rank well for with tools like Google Adwords Keyword Tool.
  • Your Website Has Been Penalised/Hacked/Removed from Google
    It happens to the best of us. Some bored person on the other side of the globe hacked into your website or host company — just to prove they can. Google Search Console can help you figure out why exactly your website isn’t getting indexed. Or, find out why you’ve gotten penalized by Google here.
  • Your Content Needs Work
    A lot of web designers like big, gorgeous photos on their home pages and minimal text. While this is sometimes good, search engines are still mostly blind, and you’ll need to include some (relevant) keyword-rich text + links to where people can find more information about those words on your site.
    You can also write useful blog posts and give resources to solve potential problems they might face in the service/buyer process, on a regular basis.
  • You’ve Put All Your Products/Services on the Same Page
    Google likes focus and lots of details. Help them recommend you. For example, instead of listing all your products or services under one page, create a new page for each one. Include powerful headers, photos, videos, links, and body copy. If you have a lot of products/services, highlight the best(-selling) ones and think about adding testimonials to it.

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